As simple as the concept is, it works. When possible, we must support small, locally owned businesses. Money spent with locally owned small businesses is reinvested in the community to a much greater degree because businesses employ local people who take their paychecks and reintroduce that same dollar at local restaurants, retail shops, grocery stores and wherever else money is spent. Generally speaking, 45 to 65 cents of every dollar spent in a locally owned business stays in the area. For every $1 spent the value to the overall community ranges from $5 to $14. That return on investment can provide a tremendous shot in the arm. Two Chamber programs have been established to promote shopping locally all year long. They are the Member to Member Discount Program and the Buy Southcoast Discount Program.